August 12, 2025 - MONTGOMERY, AL - U.S. Representative Barry Moore (R-Enterprise) officially launched his campaign for the U.S. Senate today, entering the Republican primary for the seat being vacated by Senator Tommy Tuberville, who is running for governor. Moore's announcement sets the stage for a high-stakes 2026 contest in a deeply conservative state where loyalty to former President Donald Trump remains a defining political force.
Moore, now in his third term in Congress, made the announcement via a campaign video and social media posts, positioning himself as a "Trump conservative" and a "working man" ready to defend Alabama's values in the upper chamber.
"I am running for Senate because the people of Alabama deserve a Trump conservative and a working man who will defend their freedoms," Moore said. "I was the first elected official in the country to endorse President Donald J. Trump back in 2015, and I will have his back and defend the MAGA agenda in the Senate, just like I have as a member of the Freedom Caucus in the House of Representatives""
From Construction Sites to Capitol Hill
Before entering politics, Moore and his wife founded a waste management and demolition business in Enterprise, Alabama. That blue-collar background has become a central theme of his campaign, as he seeks to contrast himself with what he calls "MAGA pretenders" and "RINOs" (Republicans In Name Only).
"I ain't never been nothing but a Republican," Moore said in his launch video. "I stand up for our values and kind every day".
Moore's campaign emphasizes his record on immigration, tax cuts, and social issues. He has pledged to "secure the border, stop reckless spending, defend our farmers, and fight back against the Washington swamp." He also touts his opposition to what he calls "radical left indoctrination" in schools and his defense of "life, liberty, Christian values, and Constitutional rights".
A Record of Conservative Activism
Moore is the only member of Alabama's congressional delegation affiliated with the House Freedom Caucus, a group known for its hardline conservative positions. He has consistently aligned himself with Trump-era policies and rhetoric, including voting to overturn the results of the 2020 presidential election.
His campaign launch comes as Alabama's political landscape undergoes a reshuffling. Senator Tuberville's decision to run for governor opens a rare Senate seat, and Moore joins a growing Republican field that includes Attorney General Steve Marshall and former Navy SEAL Jared Hudson. On the Democratic side, candidates include businessmen Kyle Sweetser and Dakarai Larriett, and chemist Mark Wheeler II.
A Fighter in Competitive Races
Moore is no stranger to tough primaries. In 2024, he defeated fellow Republican Rep. Jerry Carl after a federal court ordered Alabama to redraw its congressional map to better reflect Black voting power. The new map placed Moore and Carl in the same district-the 1st Congressional District, which includes Baldwin County, the Wiregrass, and parts of Mobile County.
Moore won the primary by four points and cruised to victory in the general election with over 78% of the vote. His ability to win elections in two different districts underscores his appeal among Alabama's conservative base.
Campaign Resources and Strategy
As of June 30, Moore had $253,000 in his House campaign account, which he can transfer to his Senate campaign. That puts him behind Marshall, who reported $383,000, but ahead of Hudson, who had $201,000.
Moore's campaign is expected to lean heavily on grassroots support and his longstanding ties to Trump. His early endorsement of Trump in 2015 earned him national attention and loyalty from the former president's base. Moore has also received backing in past races from conservative groups like Club for Growth.
Policy Priorities and Senate Vision
In interviews and campaign materials, Moore has emphasized fiscal discipline, national security, and restoring what he calls "common sense" to Washington. He supports cutting taxes on tips, overtime, and Social Security, and has called for reforms to Senate rules to expedite confirmations of conservative nominees.
Moore also expressed concern about the growing national debt, which he says threatens future generations. "We didn't get here overnight, and we won't fix it overnight," he said. "But we have to hold the line on spending and start making practical decisions for the country".
Despite his partisan credentials, Moore has also spoken about the need for pragmatic governance. "There's perfect, and that's sometimes the enemy of practical," he said. "We need principled people to come to the table and get wins for this administration and for our country".
What's Next?
With the Republican primary set for May 19, 2026, Moore's entry into the race adds momentum to what is shaping up to be one of Alabama's most closely watched contests. His campaign will likely focus on energizing Trump-aligned voters, rural communities, and small business owners-groups that have formed the backbone of his political success.
As the race unfolds, Moore will face scrutiny not only from opponents but also from national observers watching how Alabama's GOP navigates internal divisions between establishment figures and populist conservatives.
For now, Moore is betting that his record, rhetoric, and roots will resonate with voters looking for a fighter in Washington.
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