The people's voice of reason
The people's voice of reason
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Why your emails land in spam—and how to fix it You can write the perfect cold email — an email so compelling you could sell sand in the desert. But if you can't get that email into your prospects' inboxes, it will go unseen and unread, lost to the digital abyss that is the spam folder. For B2B sales teams scaling their outreach, deliverability isn't just another metric — it's the foundation of your pipeline. Apollo.io breaks down why your emails land in spam and, more importantly, how to fix it....
6 discontinued SUVs great for active lifestyles Whether you’re looking for small, midsize, or large SUVs, these six pack in loads of features, versatility…and you’ll only find them on the used car lot. SUVs have all but made the traditional car extinct. Their roomy interiors, abundant cargo space, and comfortable ride have made them the vehicle of choice for most shoppers. But while SUVs continue to dominate, some arguably great ones have been discontinued due to a fickle market or too many...
Gorodenkoff // Shutterstock Best public middle schools in Alabama Stacker compiled a list of the best public middle schools in Alabama using data from the Niche. Niche uses five weighted factors for its rankings: academics grade, teachers grade, district overall grade, culture & diversity grade, and parent / student surveys. You can read more about the methodology here. Online schools were not included in the list. PeopleImages.com - Yuri A // Shutterstock #10. Saraland Middle/Nelson Adams -...
How 10 independent brands found their first customers Making your first sale is a major milestone for a budding entrepreneur. After developing a product, building your brand, and connecting with your audience, all your hard work is validated with that first order. It’s the moment when a dream becomes a legitimate, operational business. But finding your target audience, capturing their attention, and convincing them to take a chance on your brand requires planning. According to data from S...
1 ways to save on back-to-school shopping Come August, and it’s time to enjoy the last weeks of steamy summer weather, visit the pool and beaches, and—if you’re a student or the parent of one—do your back-to-school shopping. Doing so can be expensive. Families with students in elementary through high school are planning to spend $858.07 on average on electronics, school supplies, clothing and shoes, and that figure jumps to $1,325.85 for families of college students, according to the Nationa...
How AI training for employees will change how businesses operate Most companies are making the same expensive mistake with AI. They buy the tools, set them up, and expect immediate results. But results don't come from the technology alone. What matters is how well employees learn to use it. Studies show that generative AI could increase productivity by up to 40%, which makes effective training programs absolutely necessary if you want to see those gains. StayModern explores how AI training is ch...
1 states that bet the most on sports If you're wondering where sports betting truly thrives in the United States, the biggest states by total dollars might not tell the whole story. Since the 2018 repeal of PASPA opened the floodgates for legal sports betting, over 30 states have joined the movement. In 2024 alone, Americans wagered more than $140 billion — a staggering number. But raw totals can be misleading. The real question is: - Where are people most likely to bet? - Which states have emb...
The accessibility check every site needs to prepare for the year's busiest digital season As summer winds down, the digital world is gearing up for its busiest stretch of the year. Back-to-school shopping is already well underway, while holiday travel bookings and early holiday sales continue to ramp up. Over the next few months, online traffic will climb toward its annual peak, creating intense competition for consumer attention and spending. One factor can make or break performance during...
What you need to know about arthritis, from causes and management to emerging treatment Arthritis is a complex and often misunderstood condition that affects millions of individuals worldwide. It is not a single disease but rather an umbrella term that encompasses over 100 types of joint disorders. Each type has unique features, but they all share one common symptom: inflammation in one or more joints, which causes pain, stiffness, and decreased range of motion. This comprehensive article from...
How much general liability insurance do I need? How much general liability insurance you need depends on a number of factors, including your line of business, the location where you work, the size and income of your business, and your overall business risk. Many small business owners start with a $1 million policy because it’s the industry standard for basic protection. But is that too much for you? Not enough? How can you know if you’re wasting money on coverage you don’t need? Or if your busin...
Are you covered as a handyperson when mistakes happen? Being a handyperson requires skill, experience, and a willingness to solve a wide variety of problems. Whether you are installing cabinets, patching drywall, or handling electrical repairs, every job comes with a certain level of risk. No matter how careful or experienced you are, mistakes can happen. When they do, they can cost you time, money, and even your professional reputation. That is where insurance comes in. Many either...
America's hidden $100 billion crisis: How the truck parking shortage costs consumers Every night across America, millions of truck drivers face an impossible choice: where to safely park their 70-foot rigs for federally mandated rest breaks when there simply aren't enough legal spaces available. New research reveals this overlooked infrastructure crisis is costing the U.S. economy over $100 billion annually—and driving up prices for virtually every product consumers buy. The comprehensive s...
Why aren’t all drugs covered by insurance? A formulary is the list of prescription medications covered by a health insurance plan. The list typically has brand-name and generic options. In addition to medications, a formulary can also include other products and technologies, such as diabetes supplies and digital therapeutics. Health plans develop formularies to provide enrollees access to treatments for a full range of conditions that will improve health outcomes. But when selecting these m...
When good leadership advice becomes yours The podcaster—charismatic, fast-talking, more confident than experienced—drops this line: “The strongest leaders aren’t in control. They’re in demand.” It lands. You pause. Rewind. Send it to a colleague: Sound familiar? You’ve been wanting to loosen your grip. To lead without doing it all yourself. To let your team step up. So you try. Next meeting, you step back. You listen. You wait. Then things start to feel awkward. Someone hesitates. And before yo...
AI deepfakes are coming: Here's how to spot them The videos and audio clips you encounter online may not always be genuine. That familiar voice on a video call or viral clip of a public figure might be entirely fabricated. These are deepfakes; synthetic media created by artificial intelligence to mimic real people with startling accuracy. Deepfake videos and audio content are becoming more advanced, more realistic, and harder to spot and stop. To make matters worse, they can be easily created...
SUV size guide: How much does your family really need? SUVs come in sizes and styles ranging from the very small to the enormous. If you're in the market for an SUV, it's important to consider which size best fits your lifestyle and your budget. Buy something too small and you may have trouble fitting all your cargo. On the other hand, if you buy something larger than you actually need, it'll cost you more in fuel and can be more cumbersome to drive and park. To help, CarMax broke the SUV world...
Where Millennials are buying homes Millennials – all squarely within their primary working years—are buying homes more or less quickly depending on the metro area. In some places, 1 in every 25 residents between the ages of 25 and 44 purchased a home with a conventional mortgage just in 2024 alone. In other major metros, less than 1 in 100 Millennial-aged residents last year. This disparity can cause divergent implications for local infrastructure, politics, and business demand among dif...
A beginner's guide to options trading An option is a financial instrument whose value is tied to an underlying asset; this is known as a derivative. Instead of buying an asset, such as company stock, outright, an options contract allows the investor to potentially profit from price changes in the underlying asset without actually owning it. Because options contracts may be much cheaper to come by than the underlying asset, trading options can offer investors leverage that may result in...
Your 2025 tax planning checklist: Essential moves for high earners Tax strategy doesn’t just happen in April. While it may feel like you just filed your 2024 taxes a minute ago, the time to set yourself up for success in your 2025 taxes is now. High-income households face major tax changes in 2025, with opportunities to save thousands through strategic planning. By implementing advanced tax strategies like setting up a backdoor Roth IRA, understanding AMT implications, and maximizing the e...
How to take your business from $0 to $10M ARR Only half of small businesses make it to see year five. Why? Lack of market demand, heavy competition, pricing issues — the list goes on and on. But here's the thing: companies that nail their go-to-market strategy have a massive advantage. They know exactly who they're selling to, how to reach them, and what message will resonate. They turn market chaos into a repeatable system for growth. While no one knows the exact recipe for startup success, M...
Wellness, subscriptions, and nostalgia: How millennials are spending their money Millennials—individuals born between 1981 and 1996—now make up 29% of the worldwide population. In the United States, they are the largest adult group, totaling more than 74 million people. Given the generation’s size, it makes sense that millennials comprise a large share of purchasing power. Despite having come of age during the 2008 Great Recession, millennials are now in their prime spending years, with 16% o...
The cost of a Labor Day BBQ by city Labor Day weekend is prime time for backyard barbecues, but you might feel the heat before the grill even fires up. Prices for cookout staples like steak, chicken, and soda have jumped since last summer — and in some cities, the increase is steep. As of July, Bureau of Labor Statistics data shows grocery prices are up 2.2%year over year, continuing a trend that began with pandemic-era supply chain disruptions. In the months to come, there may be more price s...
How a dog helped a Utah man survive an 11-hour night crawl through the mountains Jake Schmitt looked up, droplets from the cool stream dribbling down his chin, and locked eyes with his best friend, Buddy. The 6-year-old German shorthaired pointer also had water dripping from his black snout. Schmitt, 34, has been a hunter for most of his life and a hunting guide in Utah for almost a decade. He knew he shouldn’t be drinking from a stream, that his stomach could violently cramp from giardia o...
Counties with the most born-and-bred residents in Alabama In the first year of the pandemic, migration out of densely populated, expensive cities like New York and San Francisco was especially notable. Many moved to Sun Belt states where the weather is warmer and the cost of living significantly lower. But by the second year of the pandemic, it became clear that not everyone who was moving wanted to go far. A 2024 analysis of movement out of crowded cities from the U.S. Census Bureau showed...
FOTOGRIN // Shutterstock Cities with the most expensive homes in Alabama Purchasing a home is one of the most important investments there is. More than a place to live, homeownership is an asset with the potential to tremendously rise in value. But with home prices reaching record heights, affordability plays a huge role for buyers. The typical home value in the United States was $367,965 in July, 0.2% higher than the year before. High mortgage rates are also making monthly payments more...
